How To Implement An Influencer Loyalty Program
A successful influencer marketing strategy always requires a holistic approach. It is not about discovering the right influencer for brand promotion but also leveraging the existing customers to identify brand ambassadors by turning the customers into your influencers. This can effectively create an authentic brand voice and drive meaningful connections. The process to implement an influencer loyalty program is relatively straightforward and is an optimal component of your sales strategy. Step 1: Converting Your Customers Into Influencers An incentive to drive action is the basis of any good loyalty campaign. If the purchase is high, the reward will also be high in a traditional loyalty program. An Influencer loyalty program looks similar but it is unique where customer loyalty is measured on social media power. Step 2: Collecting Social Credentials The collection of social credentials is easier for identifying the influential customers in your netwo...